Tweet - Snap - (Crackle) - Gram
Market your library with some tips from mayo makers. Yes, I said that. Take a look at this article by Ned Potter way back in 2013. Mayo Marketing . The advice still rings true today.
"It’s different versions of the same message across multiple formats (traditional marketing, social media, and so on) to reinforce the message and to reach people who wouldn’t otherwise hear what you have to say. If everything you do works together and builds on what you’ve done before, it creates an ambient awareness of the services the library provides, and enables us to be what people think of when they need what we do."
Want to see some superstars in action? Check out these fellow librarians honored for their social media prowess. AASL Social Media Superstars . Consider following them on one of their many social media platforms.
52 Weeks of Advocacy Campaigns. ALA 52 Weeks . Take these ideas and turn them into social media advocacy. It will take some creativity but there are a lot of great basic ideas here that would look good on a Tweet or Snap
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